UX/UI
DESIGN
DESIGN
Hi and welcome! This is a small guide on how to design for mobile and web while improving usability through feedback loops and iterative sprints.
Overview
The development of a user-friendly application requires a lot of experience and can only succeed if you understand the needs and problems of your customers. All assumptions should be validated or rejected as quickly as possible through user analysis and testing. The aim is to develop a lean, user-friendly product that is reduced to the essentials and delivers exactly what is needed. The following process steps are divided into Strategy, Research and Design, and serve as a guide. They are an excerpt of opportunities that need to be supplemented or restructured depending on your case, budget and objective.
RESEARCH
Strategy
Define prioritization of strategic goals
Write down all business goals and sort them according to the suspected benefit and development effort
Strategy
Draw a value proposition canvas
Describe the interests and goals of the users (pains, gains, jobs) and determine which jobs your product are crucial. Validate your assumptions as early as possible through user surveys and tests to correct your proposition canvas.
ANNOTATION
The strategic goals and your value proposition canvas are living documents that should be corrected early and continuously.
RESEARCH
Analyze existing channels
Try to get as much data as possible from existing channels (e.g. a website if you want to develop an app) to understand your existing users.
RESEARCH
Analyze what the competition did well and how they solved problems
RESEARCH
Research best practices on UX and CRO
RESEARCH
Define nominal and actual personas/profiles
Develop personas to display the actual segments of your user group. You can use the persona to gain a rough idea of how your existing user group might look like and behave. According to the JTBD Philosophy, you should focus on the job that needs to be done instead of spending too much attention to the fictitious persona (who probably has 1.38 kids;).
RESEARCH
Conduct user tests
User tests help to verify the assumptions and gain insights at an early stage. Try to gather feedback based on user test insights as early as possible.
RESEARCH
Create a customer journey map
A customer journey map is needed to identify bottlenecks as well as to identify all touch points across the user journey. Use analytical data and conduct a user survey to familiarize yourself with your customers‘ experiences.
ANNOTATION
Everything should be constantly updated at every stage of knowledge acquisition before starting the final design process.
DESIGN
Evaluate concepts and prototypes
Put as little effort as possible into verifying your assumptions. Any hypotheses on general concepts and new features shoul be validated or dismissed as quickly as possible. With simple prototypes, different scenarios can be quickly simulated, modified and tested.
DESIGN
Confirm or revise concepts according to the findings of the user test (user survey/crowd testing)
DESIGN
Define A/B tests
DESIGN
Refine your UX/UI, hand-off …
… build, measure, learn
QUOTE
»If you think good design is expensive, you should look at the cost of bad design.«
– Ralf Speth, Jaguar Land Rover CEO (former Porsche CEO)
I hope you enjoyed reading and that the site gives you a rough overview of what should be done to develop user-centric solutions. Please don’t hesitate to contact me if you have any questions.
